Crunch – New and Not-So-Improved

Crunch

You may not realize this, but you couldn’t buy Crunch for a little while; in 2018, Nestle sold Crunch to Ferrero, who pulled it off the shelves so that they could “reformulate” it.

Well, it’s back, and either I’m remembering Crunch being better than it was, or it’s gone down in quality.  Which is weird; you’d think the jump from Nestle to Ferrero (the makers of Nutella, Ferrero Rocher, and many other delicious things) would be a clear upgrade.  Alas.

Crunch

Still, it’s not bad.  It’s also not “good” per se; the chocolate is fairly bottom-of-the-barrel, with a generic sweetness and not a whole lot going on in the flavour department, and even the crispy rice is a bit more anemic than you’d expect (it’s mildly crispy, but the texture isn’t quite there).

Also, this is purely psychological, but I miss the old design of the bar, with the big embossed “Crunch” lettering.  The new segmented bar is boring in comparison.

Crunch

And yet…  I mostly enjoyed it.  The chocolate has a nice creaminess, and while the rice doesn’t bring the assertive crunch you’re looking for in a bar called Crunch, it still has enough of that creamy/crispy contrast to be satisfying.  If I didn’t have nostalgia for the old Crunch bar my opinion on this would probably be a bit lower, but I do, so here we are.  I didn’t particularly like it at first, but it (mostly) grew on me.

2.5 out of 4

Manufactured by: Ferrero
Nutritional info (1 bar, 43.9 grams): 230 calories, 12 grams of fat (8 grams of saturated fat, 0 grams of trans fat), 5 mg of cholesterol, 60 mg of sodium, 29 grams of carbohydrates, 1 gram of fibre, 24 grams of sugar, 2 grams of protein.
Ingredients: milk chocolate (sugar, chocolate, cocoa butter, nonfat milk, milkfat, lactose, soy lecithin, natural flavour), crisped rice (rice flour, sugar, barley malt, salt).

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