Birthday cake flavour can be extremely hit and miss; it’s often just vanilla-flavoured sweet overload. That’s basically what I was expecting here, so this was actually a pretty delightful surprise.
The aroma hits you as soon as you unwrap the bar: Betty Crocker frosting. And it hits hard.
That’s what it tastes like, too; it’s like someone took a tub of Betty Crocker vanilla frosting, mixed in some sprinkles, and then magically transformed it into a candy bar.
I actually like that flavour (a childhood spent eating Dunkaroos probably has something to do with this), so I liked this, but your enjoyment entirely depends on your tolerance for overly sweet, artificial-tasting frosting.
The sweetness level here is intense, but in the context of the birthday cake flavour, it feels right. It would be weird if it weren’t a throat-burning assault of sugary sweetness. That’s the deal. That’s what it is, and it works.
The sprinkles work too — they add a nice crunchy counterpoint to the creamy white chocolate.

Manufactured by: Hershey
Nutritional info (1 bar, 39 grams): 200 calories, 11 grams of fat (7 grams of saturated fat, 0.1 grams of trans fat), 5 mg of cholesterol, 35 mg of sodium, 25 grams of carbohydrates, 0 grams of fibre, 22 grams of sugar, 2 grams of protein.
Ingredients: Sugars (sugar, com syrup solids, lactose, glucose), cocoa butter, milk ingredients, modifed palm oil, sunflower oil, lecithin (soy), corn starch, natural and artificial flavours, carnauba wax, beeswax, turmeric, spirulina extract, beetroot red, palm and shea oil, polyglycerol polyricinoleate.


